Super Bowl LIV BGSE Wrap

Miami, FL

Super Bowl is always one of our favorite work weeks of the year. It’s nonstop and exciting. Full of media appearances, gifting suites, red carpets, familiar faces and laced with the biggest and brightest athletes and celebrities from all over the globe. Then you have it Miami. An entire different vibe!

BGSE CEO Brittany Gilman attending the 2020 NFLPA VIP Party.

We’ve been working Super Bowl’s for 14 years. What does that mean? Well basically we host talent, creating itineraries for them which include media appearances, interviews, red carpets and access to all the VIP events.

Kayla Harrison and BGSE CEO Brittany Gilman at radio row during Super Bowl LIV.

This year we hosted some unique talent including newly crowned PFL Champion Kayla Harrison, Super Bowl Champion & 2 x Pro Bowler Jermon Bushrod, we also prepared itineraries for 2 x UFC Welterweight World Champion Kamaru Usman, and PFL Champion Lance Palmer through our client Dominance.

Sports agent Brittany Gilman and Kamaru Usman on radio row at Super Bowl LIV.

We had a very busy day with Jermon Bushrod, our long time friend and client (over 10 years) whom we did a media tour. Recently retired after 13 years, Bushrod has a very successful and entertaining podcast “The Bush and Mee Show”.

Jermon Bushrod and Sports Agent Brittany Gilman at radio row in Miami, FL during Super Bowl LIV week.
BGSE client Jermon Bushrod doing an interview on radio row during Super Bowl LIV week in Miami, FL.

One of our favorite things to do for our clients is to provide access to the most exclusive and best events during Super Bowl week! This year was top notch, with an array of creative venues, musical artist and celebrities, the events were poppin! We even got to see J-Lo walking around the Sports Illustrated Party.

Kayla Harrison at the 2020 Super Bowl LIV Sports Illustrated Party.

Here are the events in which we provided access to for our clients:

Glazerpalooza
Pretty Little Thing Gift Lounge
Celebrity South Beach Bowl
NFLPA VIP Party
EA Sports
Rolling Stone
Giuseppe Zanotti x Swae Lee – cocktail reception
Barstool Sports Party
Ochocinco Celebrity Super Slam
Shaq’s Fun House
Big Game Kickoff
Adidas Gifting Suite
Rosenhaus Welcome To Miami Kickoff
Leather and Laces
Bootsy on the Water
DirecTV
Lee Steinberg Party
Jason of BH Private Event
IHeart Radio Big Game Kickoff
All Star Celebrity Basketball Game
Sports Illustrated
Gronk Beach Party
ATT Super Saturday Night
Maxim Party

Overall it was a fantastic week! We’re very grateful to all our clients for trusting BG Sports with their Super Bowl experience!

Jermon Bushrod posing with some fans in Miami, FL during Super Bowl week LIV.